Sunday, July 20, 2008

QR Code Ad (A Poor Example)

Yet another full page newspaper ad (from last month actually, 6/15/08 on United Daily News) from GigaHouse that uses QR Codes for real estate advertisements. This time, there are a whopping 64 QR Codes to be found on the page. However the barcodes' usability has not yet been improved, they are still dense and consist of small module size (due to the long URLs that they encode). End users equipped with auto-focus camera phones such as the HTC Touch Diamond or Asus P750 might have a chance of decoding those barcdoes, but even then they will be disappointed because the target website are mostly not configured properly for mobile phones This is probably one of the most frustating things a QR Code can do to an eager user because it means that one could have potentially wasted their time & effort (in scanning the code), and money (for mobile data rates) on a completely useless piece of information. It is probably still a learning process for advertisers wanting to incorporate 2D barcodes into their marketing materials because they might be unfamiliar with the technology's limitations and capabilities. Personally, I think that 64 barcodes on a page is a little too much. I think that mobile barcodes work best when used sparingly, because it is easier to catch the reader's eyes and prompt actions based on their curiousity. 64 barcodes? Might be a bit too scary for some people.

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