Heinenken Meets QR Code (Taiwan)

Heinenken's official Taiwanese website now sports QR Codes for its marketing events. The QR Codes are of vCard format (LBS specification as defined in OMIA Barcode Standard 3.2) and contain geo-coordinates. This is quite useful for users that get lazy or sloppy in jotting down destination addresses. For instance, one can use QuickMark to scan the barcode, and either choose to save the information or fire up a navigation client (e.g. Google Maps Mobile or Garmin Mobile XT) to display the destination on a mobile map. Screenshots below: