Wikimania 2007 was held here in Taipei last week and QR Codes were utilized in their marketing material.
Anyone who attended their events were able to receive a tourist map with QR Codes pointing to detailed info about certain tourist attractions in the nearby area.
A portion of the map was also printed on UPaper, a free mini-newspaper distributed at the various MRT stations in Taipei. The map was a collaboration between Wikipedia, udnDigital, and IconLab.
Unfortunately, the QR Codes did not implement the latest spec defined by OMI@, which would allow the barcode to contain the name, address, telephone number, website, as well as longitude & latitude coordinates for GPS navigation.
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