Thursday, January 24, 2008

Billboard Promotes QR Food Traceability

The billboard pictured above was spotted last month at the Nan-Jing East Road Station of Taipei's Metro Rapid Transport. The purpose of the QR Codes are for food traceability, as mentioned in an earlier post. The sole entrance/exit of this station is just to the left of the billboard, so it is in a perfect spot to attract eyeballs. Unfortunately, due to the limited space, the billboard only tells the viewer that there is a new certification label for agricultural products. Meaning that those foreign to 2D barcodes will still not understand what those squarely dots stand for. Nonetheless, more people are paying attention to this and I also found the following video from the Taiwan Public Television about the importance of food traceability:

(Link to the article accompanying the video)

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